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What's the difference between Kraft, Standard White, and Dreamcoat™?

Kraft (brown) and Standard White both have a natural, matte material feel. Our premium clay-coated Dreamcoat™ material has a smoother soft-touch feel in comparison, as well as a pure white surface for the most vibrant printed color appearance.

Printed areas on all of our material options are cured to a durable satin finish to resist scratches and scuffs in transit. Deep and dark colors produce a high-level of satin, while pastels and lighter colors result in a more subtle satin or nearly-matte effect.

Both Standard White and Dreamcoat™ are white on the inside and outside. Kraft is a natural brown on the inside and outside. All material options are the same weight. We've included a few sample images below for quick reference, but if you would like to see more sample images of our materials just let us know! We'd be happy to share what we have in our archives. :)

If you would like to receive pre-printed, pre-sized samples to examine each material, along with our print quality and box structure functionality, please submit your request here


Kraft material example:


Standard White material example:


Dreamcoat material example:

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