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File Formats - Raster

Photographic content is recommended to be provided as high-resolution raster files (this means the resolution is 300 ppi at the physical print size, and crisp and clear when viewed at a 400% zoom). Using a high quality image helps to ensure print results are crisp and clear.

Types of high-res raster files can include:

  • Photoshop (.PSD) files
  • .TIF files
  • .PNG files
  • Raster PDF files
  • .JPG files


When sending artwork components – as well as assembled, completed dieline files – check that:

  • There are no cut or crop lines included.
  • All transparencies have been flattened.
  • Text and Line Art follows our recommended guidelines.
  • All images included are embedded, rather than linked.
    To do this in Adobe Illustrator, right click the element(s) in the Links palette and select "Embed File(s)".


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